Lords stars in Bira magazine

Founding sisters Rita & Rachna discuss how Lords became an award-winning retailer

We're delighted to announce that our long-term client, Lords At Home, was recently featured in the prestigious British Independent Retailers Association (Bira) magazine. The founding sisters, Rita and Rachna discuss the Lords journey and how with the help of Ebitt, its homewares business has grown to become an international award-winner so quickly. Our managing director, Alex Johns, also speaks about consumer habits and how store design should reflect the needs of the modern shopper.

Shoppers seek experiences

As evidenced by Lords' success, a growing number of consumers are looking to spend money on experiences rather than just products. According to bira, shoppers use online to make purchases and visit stores for inspirational shopping experiences. On trends in retail design our managing director, Alex Johns, said: "The modern shopper is on the hunt for personalised and authentic experience. Independent retailers need to take this to heart and ensure that they have a truly connected online and in-store experience or risk falling behind".

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