Truestart appoints Ebitt

Truestart appoints Ebitt to develop the start-up's brand and retail strategy

Following a meeting at Ebitt’s Future Food event, the multi-award-winning coffee start-up, Truestart, has appointed Ebitt to create a go to market strategy and reinvigorate its brand.

The Truestart brand

Launched in 2015 by a husband and wife team Simon and Helena Hills, Truestart is the only performance coffee in the world to offer an exact 95mg caffeine boost per serving, providing coffee lovers with a healthy energy boost every time. Truestart is also the official coffee of Tour of Britain and USA Weightlifting. With the founder of Nakd on its board, it's no surprise that Truestart are already ranged in numerous retailers such as Selfridges, Holland & Barrett and Ocado. Ebitt has been tasked with identifying Truestart’s long-term strategy, reinvigorating its brand and activating its corporate partnerships.

The opportunity

Simon Hills, Co-Founder of Truestart said, “From the first moment, we instantly connected with the whole Ebitt team. Their enthusiasm and creativity is infectious and enabled us to think bigger than we already were. We are hugely excited to be working with Ebitt and I am looking forward to doing great things together going forward". Alex Johns, managing director of Ebitt added, “I'm absolutely thrilled to be expanding the group of entrepreneurs that we work with. Not only do Truestart have a truly disruptive brand with real global potential but Simon and Helena are also a pleasure to work with. I hope this is the start of a really great partnership".

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