Burt’s Bees

Burt’s Bees is a leading global beauty brand specialising in natural and sustainably produced goods. Ebitt was approached by Burt’s Bees to deliver a six month pop-up shop in Soho London, test the pop-up as a marketing concept and raise brand awareness.

Expertise

  • Strategic turnaround
  • Brand audit
  • Pop-up design & build
  • Pop-up activation
  • Staffing
  • Global

    strategy
    blueprint

  • Insight

    lab invented
    in Soho

  • Data

    findings
    implemented
    globally

Pop-up design & build

Over an extended six month run, we used the Burt’s Bees pop-up store to assess direct retail initiatives and learn from consumer insights. We experimented with different price points, implemented various promotions and developed new packaging as well as point of sale formats. By the end of the pop-up experience, we presented Burt’s Bees with a summary of our findings, which we used to inform their wider global retail strategy.

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