Butler & Wilson

Facing stiff competition from a progressively cluttered market, iconic British jewellery brand, Butler & Wilson, appointed Ebitt to improve its online offering. By refreshing its brand, overhauling its ecommerce site and establishing a social presence, we helped the brand appeal to a wider audience.

Expertise

  • Branding
  • Web design & build
  • Social media advertising
  • 35%

    sales increase in the first year

  • Streamlined

    customer
    journey

  • Improved

    online
    experience

E-commerce

Butler & Wilson’s website consists of more than 4,000 products and so our first task was to simplify the user journey. We developed a new wire frame and ensured that it worked seamlessly across all platforms. The new, responsive design featured product categories, tasteful product photography and brand-specific lifestyle imagery, which combined to ensure that the new site hit the right tone with more people. As a result, conversion and dwell time continue to grow each month.

Social media advertising

We developed Butler & Wilson’s social identity and established its presence on a number of social platforms including Facebook, Twitter, Pinterest and Instagram. Introducing a consistent brand voice and a robust social strategy led to a bigger and more engaged social community.

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