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Tart - Ebitt


Following winning investment in a nationwide competition staged by Worth Capital, Tart’s dream of creating a ‘tartery café’ in the heart of London came true and we were appointed to launch its new brand.


  • Retail strategy
  • Branding
  • Store design & build
  • New

    created from

  • Prime


  • Seed



Our vision was to create a new style café, which built on Tart’s heritage from its days of selling tarts in London’s Herne Hill Market, and focused on making its terribly tasty tarts famous.

Location strategy

Working closely with Tart’s founders Adam and Jason, we researched a number of prime locations for Tart’s flagship store and the ‘The Pavement’ in London’s Clapham Common ticked all the boxes. The newly acquired space was a tired convenience store with dated exteriors and cluttered interiors. Before we could redesign it, we had to carry out an initial feasibility study to evaluate whether the space could accommodate enough footfall, seated areas for customers and a kitchen area under existing planning constraints.

Design & build

We began the design process by producing the visuals, followed by tender and construction drawings. To make the designs a reality, we sourced the builders and managed the entire process, turning Tart’s first café into a bright and modern space with an on-site kitchen, integrated visual merchandising and designated areas to hero the tarts and accommodate the customers.

“Working with Ebitt has been great and it’s enabled me to make Tart a reality. We are working on some great new initiatives, which will see the Tart brand expand.”

Adam Harrison,

Founder of Tart

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